Heavily inspired by QR codes and digital shorthands, this logo signals the digitisation of the exhibition as it enters the special 10th edition.
The constituent letters are combined and permutated to signal the multiplicity of subthemes presented in the exhibition. The logo integrates well into an actual QR code.
The teacher-designers have extended the QR code aesthetic into social media posts publicising the event. A series of accompanying pixel graphics were developed to add variety to the look and feel.